Blog

Online advertising is the easiest and trending way to propel the business. But when it comes to small businesses or startup, the advertising becomes more difficult. Why? Because when it’s a startup, your staff is small and your marketing budget is limited. So it becomes difficult to compete with established businesses.  

With the right online advertising strategies, a small business can drive sales, ROI, and leads. Google ads play an important role when it comes to marketing. To raise brand awareness and grow startup on a low budget, Google ad is considered as a modern technique.

Google Ads solution

Historically, Startup Business Advertising involves broadcasting a message to a large group of audiences, hoping to catch the attention of viewers. A decade before advertising means buying space in the local newspaper, yellow pages, a radio slot, and hoping to seek the attention of target audiences.  

Then comes Google ads, which are generally more cost-effective than buying a slot on TV, newspaper, or radio. Presenting ads on the social media platform allows you to target specific audiences only. It enables to send message to a selected group of people and measure how audiences respond to the advertising.

Since Google is the world’s most used search engine, even Google ads can be created on a limited budget. Below listed four techniques to develop the best Google ads for a small business:  

1. COMMANDING ON KEYWORDS

Create your Google Ads according to most popular and relevant keywords. For instance, if you are a travel agent, your target audience would search keywords like ‘best travelling agency’. It needs a professional hand to create the best ads on a limited budget. They help you to find keyword for the best results.

2. QUALITY SCORE BY GOOGLE

Google always assigns every keyword in your ad campaign a Quality Score. Which has a grade within 1 to 10, and it assesses how relevant your ads are for targeting audience searching for a keyword. The more relevant keywords used the much higher score you will get. And Google rewards with high ad ranking at a lower cost per click.

3. VIDEO ADS ON GOOGLE

Searching for your target keywords is a primary step. To leave the impact on your target audience, creating video ads on Google is a cost-effective method. A video has a premium impression on target audiences. Using video ads on Google can put your brand in front of noncustomers and customers. 

4. GMAIL ADS TO TARGET COMPETITORS

Gmail ads are one of the powerful ways to compete. With Gmail ads, you can target your Google ads campaigns. Every people receiving your emails will get an option for a similar product offered by your brand.

QUICK WRAPUP 

Small businesses are always on the risk of loss. If you are a small business owner or have a startup, then you must be aware of the challenges to survive in the industry. Mostly startup companies or business does not have much money to invest in marketing, so Qik-ads is the right platform to rely on. It’s the best way to advertise or build your brand in a cost-effective manner, as you will create brand awareness at a low price. Qikads ensure that your ads reach to the interested people only.

Automated advertising is the automated process of buying digital media. Advertising platforms through traditional channels hold a prominent place in the consumer’s mind. Automated advertising is a style which cuts out the middlemen. When it comes to automated advertising in the digital advertising space, experts assumed that automating processes is going to affect the industry positively. The automated advertising by social media advertising platforms has 5 key benefits:

LESS EXPENSIVE

Automated advertising is less expensive, faster, and more efficient. Now advertising is not only the campaigns but social media advertising platform. With the modern advertising tool and digital marketing app, automated advertising has taken a boost. With traditional advertising, media inventory was bought and sold manually. The manual advertising process involves salesperson and makes human errors.  

INCREASE AUDIENCE REACH

The automated advertising is beneficial for audience reach. On average, there are 3.5 million people that access the internet on a daily basis. With the social media advertising platform, you can reach to the target audience. It is best to narrow down your target audience and increase the brand reach. This makes automated advertising software the first choice to include in your tech stack.

REAL-TIME DATA 

Real-time data measurement is a dream of every marketer or advertiser. Automated advertising purchases specific digital advertising space in real-time. Digital advertising can adjust accordingly for being more effective. Automated advertising helps advertisers to reach their audience a unique way and directly. You can create creative and audience-centric social media advertising platforms through advertising. In the earlier time, advertising tools such as print advertisement, billboards, publishing, and digital advertising, you have to wait for a long time to reach audiences. But with automated advertising don’t need to stay and wait until the end of the campaign.

TRANSPARENCY AND CONTROL

The automated advertising is beneficial for transparency.  It can help you to cover many factors like browsing habits, consumer choice, and buying pattern. Unlike traditional advertising, automated advertising allows a high level of transparency. Advertisers can control and track the sites where their advertisements are reaching. And sometimes advertisers can view which consumers are looking at their ads. You never feel the lack of information when using automated advertising. But with traditional advertising, you can’t track the information to make your brand more effective. Marketers can’t get a layer of transparency with traditional advertising tools.

INCREASE EFFICIENCY 

The automated advertising ensures that advertisers do not wait long to see the results. The automated advertising is a very efficient way to analyze the data in real-time. You can calculate the overall brand efficiency by measuring how the advertisement campaign is running. Automated advertising offers a budget-friendly and efficient campaign.  Furthermore, with constant monitoring, you can increase brand efficiency. You can track potential reach anytime for better and faster results.

These are a few benefits of automated advertising. The automated advertising is a cost-effective and most efficient process to make your brand or business visible. It allows advertisers to be flexible and buy digital ad space effortlessly.